In a Discovery Channel campaign to promote ‘Paixões Perigosas’ or ‘Dangerous Passions,’ a publicity stunt was staged where a wife’s illegitimate lover escaped from a highrise. Taking place on the corner of Maria Paula and Sto Amaro in Brazil, the stunt attracted a large crowd of spectators.
The goal of Discovery’s publicity stunt was to reenact a scene from a novel used in ‘Dangerous Passions.’ After being discovered together by an enraged husband, the lover scaled down a building in only his underwear. Underneath, a giant crowd egged the situation on.
Using a rope made of bed sheets, the actor playing an illegitimate lover climbed down the apartment building. After a firetruck arrived at the scene, the wife’s second partner jumped down to safety.
Highrise Infidelity Stunt Ads
The Discovery Channel’s Campaign Has a Man Escaping an Angry H
Trend Themes
1. Stunt Advertising - Using controversial and visually striking performances to promote a brand.
2. Novel-based Promotion - Promoting a product or service by reenacting scenes from a popular book or movie.
3. Crowd Engagement - Getting a large group of people involved and excited about a brand through a live event or stunt.
Industry Implications
1. Entertainment - Using stunt advertising to promote movies, TV shows, or other forms of entertainment.
2. Hospitality - Reenacting scenes from a popular book or movie as a themed event at a hotel or resort.
3. Marketing - Developing unique and attention-grabbing methods of promoting a brand, such as crowd engagement.