Sports gear brand Vollebak created an 'Extreme Discount Card' that will reward one consumer with free sports gear for life—but getting one's hands on the physical card won't be as easy as entering a social media giveaway or participating in a simple activity.
The discount card itself is relatively small in size and crafted from wood. The wallet-sized Extreme Discount Card has been hidden somewhere in the world for an adventurous soul to find and Vollebak shared a film by Oscar-winning director Orlando von Einsiedel as the only clue to its whereabouts.
To strengthen relationships and promote the efficacy of their products, brands are tasking their most loyal customers to prove their worth by going through challenges that have them go to great lengths—and get handsomely rewards for their efforts.
Adventurous Discount Cards
Vollebak Created a Treasure Hunt with an 'Extreme Discount Card' Reward
Trend Themes
1. Adventure-based Marketing - Creating challenges and treasure hunts to engage customers and build loyalty.
2. Exclusive Loyalty Programs - Offering unique rewards to loyal customers to strengthen brand relationships.
3. Interactive Brand Experiences - Using immersive experiences to captivate and connect with customers.
Industry Implications
1. Outdoor Retail - Creating adventure-themed campaigns to engage outdoor enthusiasts and build brand loyalty.
2. Sports Equipment Manufacturing - Offering exclusive rewards programs to loyal customers to increase brand advocacy and repeat purchases.
3. Marketing and Advertising - Creating interactive and immersive brand experiences to captivate audiences and drive customer engagement.