Trend Hunter's Armida Ascano takes us back to the past with a list of her all time favorite disco revival fashions. Inspired by the 2014 Oscar nominated film 'American Hustle,' Armida chose 70s-styled fashions as the style to look out for this season.
Doing the Hustle in at number four is the 'Light My Fire' beauty story by fashion photographer Marta Macha. This stunning series delivers a line of beautiful photographs featuring models with extremely large hair. The 70s was an era where the bigger the hair, the more in style you were. The 'Light My Fire' series captures every essence of disco revival hair motif.
The 70s may be gone but the fabulous fashions -- along with the wicked dance moves -- shall never be forgotten.
Disco Revival Couture
Armida Ascano Shares Her Favorite 70s-Inspired American Hustle Styles
Trend Themes
1. Disco Revival Fashion - Disruptive innovation opportunity for fashion designers to create updated versions of 70s style clothing, blending modern fashion influences with nostalgic throwback designs.
2. Big Hair Beauty - Opportunity for beauty companies to create products and services that cater to the demand for increased volume and texture in hair, inspired by the iconic large hairstyles of the disco era.
3. 70s-inspired Photography - Opportunity for photographers to create stylized photo shoots that incorporate the retro aesthetics of the disco era into modern-day fashion photography.
Industry Implications
1. Fashion - Fashion designers can draw inspiration from the disco era to create new collections that are influenced by 70s style while incorporating modern trends and technology.
2. Beauty - Beauty companies can tap into the trend of big, voluminous hair by offering new products and services that cater to consumers looking to achieve iconic 70s hairstyles.
3. Photography - Photographers can experiment with incorporating retro aesthetic elements from the 70s into contemporary photography to create updated and fresh content for editorial, fashion and other visual mediums.