Róen Beauty is a new brand from makeup artist Nikki DeRoest that offers four-pan palettes and a fun single shade called Disco Eye.
Róen Beauty sets itself apart with vegan-friendly, gluten-free and cruelty-free formulas that are made with clean ingredients. The brand's Disco Eye is described as having a first-of-its-kind formula that provides a silver and gold shine without glitter that doesn't look or feel greasy.
The single shade is a versatile product that can be used in a number of ways, including on its own or layered atop eyeshadows for added sparkle and texture. The product can be applied with fingers or the brand's Everything Eye Brush, promising a universally flattering finish that's fool-proof—"even for those that have the fear of eye makeup," according to Róen Beauty.
Universally Flattering Eyeshadows
Róen Beauty's Disco Eye Accentuates with Added Shine & Texture
Trend Themes
1. Clean Beauty - Disruptive innovation opportunity: Develop a line of clean and eco-friendly makeup products that cater to the increasing demand for vegan, gluten-free, and cruelty-free formulas.
2. Versatile Single Shades - Disruptive innovation opportunity: Create a collection of multi-purpose single shades that can be used as standalone eyeshadows or layered over other products to introduce new textures and finishes.
3. User-friendly Application - Disruptive innovation opportunity: Design innovative makeup applicators and tools that simplify the application process and cater to consumers who are hesitant to use eye makeup.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Introduce innovative beauty brands that focus on clean and ethical products, attracting consumers who care about sustainability and ingredient transparency.
2. Cosmetics - Disruptive innovation opportunity: Develop customizable eyeshadow palettes and versatile single shades that offer a wide range of finishes, allowing consumers to express their creativity and personalize their makeup looks.
3. Makeup Tools - Disruptive innovation opportunity: Create innovative makeup application tools, such as brushes or applicators, that simplify the process and make it more accessible for users with limited makeup skills.