Ghost Robot has produced a fantastic street performance video directed by Joey Garfield for “Work it Out†by Rjd2. Garfield was named to the Cannes New Director's showcase for this video.
Bill Shannon, a street performer with a hip disability, is featured in the music video as a dancing man on crutches. Below, watch a short documentary of Bill Shannon's work as a street performer.
Implications - Entertaining qualities are the most important aspects of a product or service advertisement. As a method of garnering attention, entertainment is an unparalleled method of advertising, so companies are becoming increasingly concerned with how to maintain consumer interest levels and keep them entertained.
Disabled Street Performers
Bill Shannon in Rjd2's “Work it Out”
Trend Themes
1. Entertaining Advertising - Leveraging entertainment to capture consumer attention and maintain interest in product or service advertisements.
2. Street Performance Videos - The production of captivating videos showcasing street performers, offering a unique form of entertainment and storytelling.
3. Inclusivity and Disability Representation - Increasing awareness and appreciation for inclusion and representation of disabled individuals in various forms of entertainment and media.
Industry Implications
1. Advertising and Marketing - Opportunities for companies to explore innovative ways of incorporating entertainment into their advertising strategies to captivate consumers.
2. Video Production and Content Creation - Demand for visually captivating and engaging street performance videos to be used in various media platforms, such as music videos and documentaries.
3. Entertainment and Media - Embracing the value of inclusivity and disability representation by featuring disabled performers in films, music videos, and other entertainment forms.