'MapTrack' is a new solution that works as a direct mail marketing tool to effectively participate in the marketing endeavor without requiring an existing customer database to draw from.
'MapTrack' works by collecting the information of website visitors via opt-in GPS capabilities which then allows administrators to collect the specific addresses of users. This can then be used to send out direct mail marketing literature and to see exactly where your visitors are when they visit your site.
Tracking website visitors is a highly important task when it comes to maintaining a website and for marketing purposes. 'MapTrack' helps to bridge the gap that can be created between the digital world and the real world to help create more long-term relationships with consumers.
Website Mail Marketing Platforms
'MapTrack' Collects Addresses for Direct Mail Marketing Purposes
Trend Themes
1. Opt-in GPS - Opt-In GPS capabilities enable the collection of specific addresses of website visitors, creating opportunities for targeted direct mail marketing.
2. Direct Mail Marketing - Direct mail marketing platforms like 'MapTrack' help bridge the gap between the digital and real world, offering opportunities for personalized, location-based marketing campaigns.
3. Tracking Website Visitors - Tracking website visitors is crucial for marketing purposes, and 'MapTrack' provides a solution by collecting visitor information and addresses for direct mail marketing purposes.
Industry Implications
1. Digital Marketing - The digital marketing industry can leverage opt-in GPS capabilities and direct mail marketing platforms to enhance targeted marketing strategies.
2. E-commerce - E-commerce businesses can utilize tools like 'MapTrack' to enhance customer engagement and create a seamless online-to-offline shopping experience.
3. Advertising - The advertising industry can benefit from the integration of opt-in GPS capabilities and direct mail marketing platforms to deliver more personalized and location-specific advertising campaigns.