Dior's Spring 2019 makeup line is informed by summer hues, offering a collection that's sure to keep one's skin glowing, even throughout the colder winter months.
The line, which is set to be released on January 1st, was created by the brand's creative director, Peter Phillips, who set out to create a candy-inspired look that would have consumers longing for the warmer season. The line consists of a highlighter to help one's skin shimmering, a mascara to help achieve bold and glamorous looks, an eyeliner for those looking for a more audacious style, as well as two eyeshadow palettes that arrive in pastel-ready hues.
Dior's Spring 2019 line is sure to keep one glowing throughout the winter season.
Spring-Ready Designer Makeup Collections
Dior's Spring 2019 Makeup Line is Set to Release
Trend Themes
1. Summer-inspired Makeup Collections - Disruptive innovation opportunity: Create makeup collections that are influenced by seasonal themes and colors to appeal to consumers' desire for change.
2. Candy-inspired Makeup Looks - Disruptive innovation opportunity: Design makeup looks that are inspired by confectionery and sweets, offering consumers a unique and whimsical style.
3. Pastel Eyeshadow Palettes - Disruptive innovation opportunity: Develop eyeshadow palettes with a range of pastel colors to cater to the growing demand for soft and romantic makeup looks.
Industry Implications
1. Cosmetics Industry - Disruptive innovation opportunity: Embrace the seasonal approach in creating makeup collections and leverage the power of nostalgia and emotions to attract customers.
2. Fashion Industry - Disruptive innovation opportunity: Collaborate with makeup brands to integrate seasonal themes into fashion collections, offering consumers a cohesive and curated style experience.
3. Beauty Influencer Marketing - Disruptive innovation opportunity: Partner with beauty influencers to create and promote seasonal makeup collections, leveraging their social media presence to reach a wider audience.