The Dior Secret Garden IV campaign video is a celebration of French heritage, pop culture and the luxury label's rich history. The ad features pop superstar Rihanna who poses amidst the halls and grounds of Versailles, the iconic landmark that was home to historic icons like Marie Antoinette herself.
In addition to showcasing her killer runway walk in Versailles' Hall of Mirrors, Rihanna dances in the palace's courtyard and brings Dior designer Raf Simons' eerie vision to life. The Dior Secret Garden IV campaign is captured at night, revealing spooky elements and high-contrast imagery.
Rihanna pulls off the label's latest collection of retro and structured frocks along with gowns that are clad in a sea of shimmering sequins.
Parisian Songstress Campaigns
The Dior Secret Garden Ad Captures Rihanna at Versailles
Trend Themes
1. French Heritage Fashion - Creating high-end and diverse fashion collections utilizing French heritage as inspiration and featuring cultural landmarks like Versailles as a backdrop.
2. Celebrity Endorsement Campaigns - Leveraging the influential status of celebrities to advertise luxury fashion brands through artistic and narrative-driven campaigns that inspire and evoke emotion.
3. Night-time Fashion Films - Using a dark and mysterious visual aesthetic to portray high-end fashion collections in a cinematic and captivating way, with creativity in lighting and staging producing awe-inspiring imagery.
Industry Implications
1. Luxury Fashion - Innovating in luxury fashion by incorporating pop culture and historic landmarks while also utilizing the power of celebrity endorsement to help increase brand recognition and customer interest.
2. Entertainment - Increased collaboration between luxury fashion brands and celebrities to create visually stunning fashion films allows for a new and exciting chapter in the entertainment industry.
3. Tourism - Luxury fashion brands have an opportunity to invest in tourism by incorporating historic landmarks, such as Versailles, into their campaigns thereby increasing tourism traffic and interest in historical and cultural locations.