The Dior Advent Calendar for 2017 is a luxury beauty lover's dream. The gift set consists of 24 premium products including the brand's iconic J'Adore and Addict fragrances, along with its nail varnish and lipstick products.
Priced at $425, this luxe beauty set features whimsical packaging that was designed in collaboration with French illustration studio Broll & Prascida. The studio's design is inspired by the iconic 30 Avenue Montaigne location and features a white, gold and silver color scheme that is made festive for the holiday season.
Following in the footsteps of candy companies that market to youth, a growing number of lifestyle brands are embracing the idea of adult gift sets that draw inspiration from childhood, in an effort to leave a more sentimental impression on consumers.
Designer Beauty Advent Calendars
This Dior Advent Calendar Boasts Premium Fragrances and Cosmetics
Trend Themes
1. Luxury Beauty Gift Sets - There is a trend of lifestyle brands creating luxury beauty gift sets that appeal to adult consumers.
2. Whimsical Packaging Design - Brands are collaborating with artists and designers to create whimsical packaging for their cosmetic products.
3. Embracing Sentimentality - More brands are embracing the concept of sentimental gifting by creating nostalgic products and sets.
Industry Implications
1. Beauty - The beauty industry is capitalizing on the trend of luxury beauty gift sets and whimsical packaging design.
2. Design - The design industry has opportunities for collaboration with beauty brands to create unique and whimsical packaging.
3. Retail - Retailers can tap into the growing market of adult consumers who value sentimentality in their holiday gift purchases.