Sweet, summery and surreal, the Dior Addict 2012 campaign will have every woman wondering about this latest couture scent in no time. Accompanied by the film playfully titled, 'And Dior Created Woman,' the print ads, like the film, was inspired by Brigitte Bardot’s iconic role in 'And God Created Woman' directed by Roger Vadim. Model Daphne Groeneveld beautifully channels her inner blonde bombshell for the cinematic photoshoot.
Lensed by Tim Walker in collaboration with director Jonas Åkerlund, the Dior Addict 2012 campaign was completely captured on location in St. Tropez. With a classic French cinema sentimentality and sensuality, the images follow a carefree sex kitten as she enchants every man she encounters throughout the day. Light-hearted and vibrant, the campaign embraces the swinging 60s era.
Cinematic Scent Ads
The Dior Addict 2012 Campaign Stars a Summery Daphne Groeneveld
Trend Themes
1. Cinematic Advertising - Opportunity for brands to create immersive and memorable ad campaigns that resonate with consumers through cinematic storytelling.
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3. Scent Marketing - Increasing emphasis on using scent as a marketing tool to create emotional connections with consumers, enhancing brand perception and customer experience.
Industry Implications
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