'Move' sets itself apart as not just a digital supermarket but one that's exclusively open to members. With the cost of a membership to Move comes access to fairly priced groceries, as the online-only supermarket helps to cut costs by removing the middleman.
On the online market, consumers will be able to find high-quality products from artisans and even producers that have been recognized with the prestigious James Beard and Good Food Awards.
Move is now introducing itself to the world via a crowdfunding campaign on Kickstarter, making it possible for early adopters to get a low annual membership rate by supporting the store. As an added perk, Kickstarter supporters will be able to begin placing their orders on Move as of February 2020, well ahead of the rest of the public.
Members-Only Online Supermarkets
The 'Move' Digital Supermarket Shares D2C Essentials
Trend Themes
1. Members-only Online Supermarkets - Exclusive online supermarkets that offer membership benefits for access to fairly priced groceries.
2. Direct-to-consumer Groceries - Digital supermarkets that cut costs by removing the middleman and offer high-quality products from recognized producers and artisans.
3. Crowdfunding Campaigns for Supermarkets - Online supermarkets with crowd-funding campaigns as a way to raise initial capital and attract early adopters.
Industry Implications
1. Retail Industry - Opportunities for digital supermarkets to disrupt the traditional retail industry by offering exclusive access to fairly priced, high-quality groceries.
2. E-commerce Industry - Online-only supermarkets that offer a membership model for exclusive access to groceries can disrupt the e-commerce industry by cutting out the middleman.
3. Crowdfunding Industry - Crowdfunding campaigns can be an attractive way for new online-only supermarkets to raise initial capital and generate buzz.