fash-on is a fashion and tech start-up that is exploring a unique approach to the fashion commerce market through personal shopper and digital closet services. The online-offline fashion commerce solution was developed for the post-COVID-19 era and some of the services that customers can take advantage of include the Personal Digital Closet Service and the Personal Shopper Service. Both of these options help customers get to know their own preferences better and leverage the expertise of others.
fash-on is also coming to stores with kiosks for the purposes of offering in-store promotions and contactless customer sales. With these in-store kiosks, the start-up plans to attract Millennials and Gen Z shoppers who are looking for affordable, premium services.
Personal Digital Closet Services
fash-on's Services Help Customers Understand Their Preferences
Trend Themes
1. Personal Digital Closet Services - Tech startups exploring personal digital closet services will allow fashion enthusiasts to understand their preferences and offer customized fashion recommendations.
2. Online-offline Fashion Commerce Solutions - Companies are developing online-offline fashion commerce solutions for the post-COVID era, bridging the gap between physical stores and e-commerce.
3. In-store Kiosks for Contactless Customer Sales - Retailers are implementing contactless customer sales through in-store kiosks, which provide a safe shopping experience for customers during the pandemic while also offering promotions and premium services.
Industry Implications
1. Fashion and Tech - Fashion and tech companies are collaborating to create innovative personalized shopping experiences through digital closet services and online-offline commerce solutions.
2. Retail - Retailers are implementing contactless customer sales through in-store kiosks, which provide a safe shopping experience for customers during the pandemic while also offering promotions and premium services.
3. E-commerce - Companies are bridging the gap between physical stores and e-commerce by developing online-offline fashion commerce solutions for the post-COVID era.