With Gwynnie Bee's digital closet, the perfect outfit for any occasion is an easy find. Consumers get unlimited access to top brand offerings and specially curated collections. Things can be selected from the digital closet and shipped to the individual, free of charge.
From here on, Gwynnie Bee gives its consumers two options — to rent or to buy. In other words, when items from the digital closet are shipped, one can wear and return or wear and buy for less than original retail price.
This is an extremely convenient service. Not only does Gwynnie Bee take care of shipping costs but it also offers free dry cleaning for worn and returned items. The service's flexibility is truly an exciting opportunity for women to test out the clothing or rent something extravagant.
Digital Closet Subscription Services
Gwynnie Bee Dramatically Enlarges Consumers' Clothing Options
Trend Themes
1. Digital Closet Subscription - There is an opportunity to disrupt the traditional retail industry by offering an online curated subscription model that allows customers to rent or buy clothing items.
2. Curated Collections - There is an opportunity to disrupt the traditional retail industry by offering specially curated collections that provide consumers with more personalized options and experiences.
3. Rent or Buy Model - There is an opportunity to disrupt the traditional retail industry by creating a rent or buy model that allows customers to try on clothing items before committing to buying them.
Industry Implications
1. Fashion - The fashion industry can benefit from digital closet subscription services by offering consumers a wider range of clothing options and experiences.
2. Retail - The retail industry can benefit from digital closet subscription services by creating a more sustainable and cost-effective way of providing clothing items to consumers.
3. Logistics - The logistics industry can benefit from digital closet subscription services by streamlining the shipping and handling of clothing items, providing a more efficient and cost-effective solution for retailers and consumers alike.