Phones are often cared for like they are precious gems; the Digilux cases for the iPhone 5 takes this statement one step further by turning the coveted Apple Smartphone into a pampered brat.
This luxurious line of covers beautifies your cellphone with either Swarovski Crystals or 24 and 18-carat gold. The sparkly diamond case is made of yellow or white gold with the diamonds running along the side of your iPhone 5 like a decorative banner. The other cases are more subdued, letting the yellow of the precious metal speak for itself.
The Vietnamese company prides itself on being the first to provide gold covers for the iPhone 5. The Digilux cases are expected to put you under about $1,000 at the least.
Gold-Adorned Phone Shells
The Digilux Cases are Decorated With Crystals and Precious Metals
Trend Themes
1. Luxury Phone Accessories - There is an opportunity for companies to create high-end phone cases adorned with precious materials for consumers who want to add a touch of luxury to their smartphones.
2. Customized Phone Protection - Personalization and customization of phone cases with crystals and precious metals can be a disruptive innovation opportunity for companies in the phone accessory industry.
3. Experiential Phone Accessories - Creating phone accessories that provide a unique and luxurious experience, such as gold and crystal cases, presents a disruptive innovation opportunity for companies looking to differentiate in the market.
Industry Implications
1. Luxury Goods - Luxury goods companies can explore the market of high-end phone cases adorned with crystals and precious metals as a potential growth area.
2. Phone Accessories - Companies in the phone accessory industry have the opportunity to tap into the demand for customized and luxury phone cases to cater to consumers' desire for unique and fashionable products.
3. Jewelry - Jewelry companies can expand their product offerings by venturing into the market of phone cases adorned with crystals and precious metals, allowing consumers to carry a touch of luxury on their smartphones.