It's difficult to decide whether the subjects of the Diesel FW11/12 campaign are just having a bit of fun, or if their apparent isolation has actually caused them to go a bit crazy. The group of mad underwear-clad male models runs up and down the beach and across the rocks while they play with bewildered wildlife and rearrange antique furniture in the sand.
One may guess that Josh Beech, Matteo Martari, Andrew Smith and Jonas Kesseler were washed up on the shore of a deserted island and proceeded to shed their soaked clothes and expose their buff bodies in briefs. They've turned their blue jeans into flags and donned unusual clown-like masks which afford Guy Aroch's Diesel FW11/12 campaign a peculiar but comical mood.
Curious Castaway Campaigns
The Diesel FW11/12 Lookbook Features Shipwreck Survivors
Trend Themes
1. Comical Fashion Campaigns - There is an opportunity for fashion brands to feature humorous marketing campaigns to grab the attention of audiences.
2. Isolation-inspired Clothing - Clothing brands may consider creating collections inspired by the idea of being stranded or isolated, such as the Diesel FW11/12 collection.
3. Antique Beach Fashion - A trend could be to incorporate antique or vintage elements into beachwear, creating a unique and differentiated product for the summer fashion market.
Industry Implications
1. Fashion - The fashion industry can take advantage of the chaotic, humorous, and isolated theme of the Diesel FW11/12 campaign to create unique and recognizable marketing campaigns.
2. Advertising - Creative advertising agencies may offer alternative ideas to brands by leveraging unique concepts such as those featured in the Diesel FW11/12 campaign.
3. Retail - Retailers can create unique displays using unconventional props and themes to capture consumer attention and create an immersive shopping experience.