The Diesel 'Calvi on the Rocks' campaign is a Facebook-based initiative that goes hand-in-hand with the fashion brand's sponsoring of the Calvi on the Rocks music event. Diesel has created a special tab on Facebook that asks fans and attendees to interact with the page by posting pictures, exploring highlights, watching videos and more.
In addition to updating fans on the latest news at the festival through the hashtag #dieselincalvi, the Diesel Calvi on the Rocks Facebook page also allows users to explore Diesel's latest apparel offerings -- beachwear and accessories that would be perfect for the summer music festival -- by clicking through to the brand's website. What's more, fans can experience all the fun and excitement of the parties at the event through the blog section, which provides highlights of parties such as Diesel En Casa, which featured live acts as well as DJs from around the world.
Music-Themed Social Shopping
Diesel 'Calvi on the Rocks' Facebook Campaign is Interactive
Trend Themes
1. Social Commerce - The Diesel 'Calvi on the Rocks' campaign demonstrates the trend of music-themed social shopping, integrating fashion brand sponsorship with a Facebook-based initiative.
2. Interactive Marketing - The interactive elements of the Diesel 'Calvi on the Rocks' Facebook page showcase the trend of engaging fans and attendees through activities such as photo sharing, video watching, and exploring highlights.
3. Event-driven Advertising - The Diesel 'Calvi on the Rocks' campaign leverages a music event sponsorship to promote and showcase the brand's latest apparel offerings, targeting a specific audience.
Industry Implications
1. Fashion Retail - Fashion brands can adopt music-themed social shopping campaigns like Diesel's 'Calvi on the Rocks' to engage with customers and promote their products in a unique and interactive way.
2. Social Media Marketing - Social media marketing agencies can help brands like Diesel to create interactive Facebook campaigns that leverage events and sponsorships to drive engagement and brand exposure.
3. Music Event Promotion - Music event organizers and promoters can work with fashion brands like Diesel to create integrated marketing campaigns that enhance the overall festival experience and provide additional value for attendees.