Crossover Designer Kicks

The Diesel Adidas Original 2011 Collection Has Street Cred

Adidas has been a monster lately, so it's no surprise that the brand unveiled another collaborative line in the Diesel Adidas Originals 2011 collection for spring and summer.

This collection is set to look fly, with Diesel implementing leather, zippers and studs into the designs of the Adidas originals shoes. The shoe models include two Forum Mids, two Stan Smiths and a ZX700 running shoe. The Diesel Adidas Originals 2011 collection will hit stores this week.
Trend Themes
1. Fashion Sneaker Collaborations - The Diesel Adidas Original 2011 Collection is a clear indication of the trend of fashion brands collaborating with sneaker companies, creating opportunities for both industries to broaden their customer base while innovating new designs.
2. Streetwear Fashion - The use of leather, zippers, and studs in the design of Adidas originals shoes in the Diesel Adidas Originals 2011 Collection confirms that streetwear fashion continues to be a dominant trend, creating opportunities for brands to expand their offering and explore new design territories.
3. Athleisure Footwear - The ZX700 running shoe model included in the Diesel Adidas Originals 2011 Collection points to the growing trend of athleisure, where consumers demand footwear that is both functional and stylish, thus creating opportunities for footwear manufacturers to innovate and produce more durable options that merge style and practicality.
Industry Implications
1. Fashion - The collaboration between Diesel and Adidas in the Diesel Adidas Originals 2011 Collection evidences how the fashion industry is constantly searching for new ways to innovate and create original designs that appeal to a wider audience.
2. Footwear - The Diesel Adidas Originals 2011 Collection points to the footwear industry's need to create durable, high-quality sneakers that are both functional and stylish, responding to the consumers' growing demand for comfortable yet fashionable footwear.
3. Sportswear - The inclusion of a running shoe model in the Diesel Adidas Originals 2011 Collection shows that the sportswear industry is increasingly intersecting with streetwear aesthetics, creating new opportunities for brands to cater to the emerging needs of fashion-conscious, health-aware consumers.

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