The Dickies Spring/Summer 2020 capsule is unveiled and it is complete with bold patterning throughout to welcome the warmer seasons. The captivating designs are true to the collections namesake, entitled 'All Over Print' collection -- it is made up on three matching sets.
The seasonal designs include a crewneck cotton tee and six inch shorts held up with an elasticated waist to match. Additional details of the shorts include the drawstring adjustment and the back welt zippered pocket. The bold pattern takes the brand's own logo, recreated to be arranged and repeated throughout the apparel on every piece. Each piece is offered in three colorway options of either 'Spectra Yellow,' a dark blue, or a neutral taupe.
All Over-Printed Spring Apparel
The Dickies Spring/Summer 2020 Range Features Bold Patterning
Trend Themes
1. Bold Patterned Apparel - Opportunities to innovate all-over printing methods to create unique, eye-catching designs for Spring/Summer apparel.
2. Matching Set Collections - Opportunities to create cohesive collections of matching sets for both casual and athletic wear.
3. Logo Overload - Opportunities to explore branded design, featuring logos that take center stage.
Industry Implications
1. Fashion Industry - Manufacturers could benefit from embracing bold graphic design in the Spring/Summer apparel line for a fresh look.
2. Print Industry - Printing companies can benefit from offering full-color, seamless designs for apparel manufacturers.
3. Sports Industry - Athletic wear manufacturers could stand out with all-over printed co-ordinated sets for all sports.