DIBO is a retail project in Bogota, Colombia created to help young fashion and industrial designers show and sell their work. Paying a low-monthly fee the selected designers can use their given space in the store to place their clothes, shoes or accesories under their own brand.
After their re-opening on last december forced by an unexpected fire, local young brands as Cyclus (eco-friendly bags made of tires) and La Retro ( 80's inspired fashion label - www.laretro.com) have been using DIBO spaces as an strategic showcase, as the store is located in one of Bogota's more important streets for fashion retail ( Calle 122 ) where global brands as DIESEL , LEVIS, NIKE and MARITHE FRANCOIS GIRBAUD have big stores.
They expected in a near future to expand this interesting project in different cities and abroad.
Check out the Video.
Retail Project Levels Playing Field for Young Designers
DIBO
Trend Themes
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Supporting Young Designers — DIBO is a retail project created to help young fashion and industrial designers show and sell their work, providing an opportunity to support and nurture young talent in fashion and design.
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Strategic Showcasing Spaces — The provision of retail spaces to designers in strategic locations such as Calle 122 in Bogota could be a concept to disrupt the fashion retail industry through partnerships and collaborations between local designers and established brands.
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Low Monthly Fees — The arrangement of payment of low monthly fees for designers to showcase their work could disrupt traditional commission-based business models and provide another avenue for young designers to sell their works.
Industry Implications
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Fashion Retail — This trend impacts the fashion retail industry and offers opportunities for established brands to partner and collaborate with young designers to expand or enhance their product offerings.
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Design — This retail project offers disruptive innovation opportunities in the design industry by providing a platform for young industrial designers to showcase their work to a wider audience.
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Fashion — The trend of supporting young designers through the provision of strategic showcasing spaces in retail stores could disrupt traditional fashion industry models and offer new opportunities to emerging designers.