To celebrate the opening of the High Line Park in New York City, Diane Von Furstenberg created a green and white towel with the words ‘The High Line’ embroidered on it.
Publicly noted as being a fan of the High Line project, the designer made the towel, of which a percentage of the sales will go to Friends of the High Line. The High Line towel will sell for $75 through the Diane Von Furstenberg website.
Check out the designers foray into charity beach wear above.
Eco Towel Couture
Diane Von Furstenberg Creates Design To Celebrate NYC's High Line Park
Trend Themes
1. Eco-friendly Fashion - Opportunity for designers to create sustainable and environmentally-friendly clothing and accessories.
2. Collaborative Marketing - Opportunity for businesses to partner with non-profit organizations and donate a portion of sales to support a cause.
3. Destination Branding - Opportunity for businesses to create products that celebrate and promote specific locations or landmarks.
Industry Implications
1. Fashion - Fashion brands can explore eco-friendly materials and designs to cater to environmentally-conscious consumers.
2. Non-profit - Non-profit organizations can collaborate with businesses to create branded merchandise for fundraising.
3. Tourism - Tourism companies and local businesses can develop products that showcase and promote popular destinations.