Zara and Diane Kendal recently announced a new collection of children’s beauty products called ‘Mini Artists.’ The collection is supposed to "push creative self-expression and imagination" in children through the "exploration of tones, textures, and patterns." The products are all formulated with gentle, water-based ingredients and include things such as face color pencils, nail polishes, glitter pots, cream palettes, and brushes. Accessories including face charts, washable face stencils, face masks, a mixing palette, and an apron are also part of the lineup.
Through the ‘Mini Artists’ collection, kids can experiment with primary and secondary colors, and also tap into their creativity for a slew of bold makeup looks.
"This project is a special one for Diane Kendal, who as a makeup artist has joined her knowledge with her own mom-artist experience, to create a unique offer that enhances childhoods favourite moments," comments Zara on the release.
Children's Beauty Collections
Zara Launches a Beauty Collection for Children with Diane Kendal
Trend Themes
1. Children's Beauty Products - Creating beauty products specifically designed for children can encourage self-expression and imaginative play.
2. Water-based Formulas - Developing beauty products with gentle, water-based ingredients can appeal to health-conscious consumers who are looking for safer alternatives.
3. Kids Makeup Kits - Designing kids makeup kits with accessories such as face charts and washable stencils can introduce children to the world of makeup and inspire creativity.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care companies can innovate new product lines and create marketing campaigns targeting parents and children.
2. Toy and Games - Toy and game companies can expand their product portfolios to include makeup kits for kids that encourage imaginative play.
3. Education and Creativity - Education and creativity industries can incorporate makeup and beauty products as a tool for self-expression and creativity in children.