We've seen blinged-out cars before, but they've primarily been vehicles that were already expensive. This limited-edition diamond Subaru was recently announced at Zhongshan, proving that economy cars can also clean up well.
Encrusted with 1,173 precious stones for a grand total of 19.35 carats and 12.37 additional carats of diamonds alone, the shiny gemstones cover the Subaru's logo, joystick and key chain. There are ten cars to be made available with an estimated price tag of $82,000.
$82,000 Subarus
Diamond-Studded Economy Cars
Trend Themes
1. $82,000 Diamond-studded Economy Cars - The trend of creating high-end, luxurious versions of formerly budget cars presents a new opportunity for luxury collaboration with brands in other industries.
2. Blinged-out Mass-market Products - The trend of adding luxury elements to mass-market products is an opportunity for companies to expand into higher-end markets without breaking the bank.
3. Pre-owned Bling Cars - The trend of luxury upgrades to lower-priced cars may present the opportunity for cost-conscious buyers to purchase pre-owned high-end bling cars with additional luxury features added on.
Industry Implications
1. Automobiles - Manufacturers of mass-market automobiles can target luxury consumers with diamond-studded economy cars to capture a new market segment.
2. Luxury Goods - Luxury brands have the opportunity to collaborate with automobile manufacturers to create unique, high-end products with their signature stamp.
3. Jewelry - Jewelry brands can collaborate with automobile manufacturers to offer exclusive, diamond-encrusted accessories, key chains, logos, and interiors for luxury cars that are unique and personalized to the customer's preferences.