It seems women the world over are in search of The Diamond Life, romanced with everything sparkle-encrusted, from real gems to Austrian Swarovski crystals. At the same time, the caffeine scene is becoming an evermore prominent aspect of our hectic daily lives, as is the heightened awareness for constant hydration.
What better way to maximize on these trends than by combining them with sparkle-encrusted Koozies and Java Jackets? The Diamond Life has come up with a line of ultra-glam cup sleeves, decked out in glittering Swarovskis. Already Hollywood starlets have been spotted rocking these sleeves on their lattes and water bottles, including trend-setting heiress, Paris Hilton.
"What's a Koozie you ask," a press release questioned. "It is an insulated neoprene holder for your favorite cold beverage bottle like water, soda, and beer. Now you have another place you can express your inner BLING. This is the latest MUST HAVE for the Hollywood glamor set.
The Java Jackets are pattered after the paper ones used at all of the coffee shops, only better, they last forever, and are a fashion statement. This is the thing for all the coffee lovin' fashionistas out there."
The beverage sleeves come in their own jewelery boxes, making them perfect gifts and stocking stuffers. Helen Don Sing's stylish sleeves are being sold at Shop Intuition, a store adored by celebs like Lindsay Lohan and Jessica Simpson.
Swarovski Koozies & Java Jackets
The Diamond Life
Trend Themes
1. Sparkling Beverage Sleeves - The trend of incorporating luxury materials like Swarovski crystals into everyday objects presents opportunities for companies to create high-end, personalized beverage sleeves.
2. Increased Demand for Beverage Accessorizing - As individuals place greater value on personalization and self-expression through their everyday accessories, there is an opportunity to provide unique, fashionable beverage accessories.
3. Celebrity-endorsed Beverage Accessories - The endorsement of celebrity trend-setters like Paris Hilton can increase the trending appeal of luxury beverage accessories across multiple beverage industries.
Industry Implications
1. Beverage Accessory Industry - Companies in the beverage accessory industry can capitalize on the trend towards accessorizing everyday objects, particularly those made from high-end materials, to create personalized, luxury products.
2. Celebrity Endorsement Industry - As a trendsetter for style, fashion, and behaviors, the celebrity endorsement industry can help promote and create trends in luxury beverage accessories that appeal to a wider audience.
3. Fashion Industry - The incorporation of luxury materials and high-end fashion design into beverage accessories can create an opportunity for companies to market their products to the fashion industry, as well as to diverse consumers seeking exclusive, high-end products.