In partnership with the New Belgium Brewing company, Ben & Jerry's is releasing a special edition dessert beer that promises to be pure "chocolaty, salted-caramel, vanilla goodness."
As the name suggests, the Salted Caramel Brownie Brown Ale is indeed made with a combination of salt, caramel, brownies and ale, resulting in a brew that contains 6.3% alcohol.
As well as definitely sounding like a hit for anyone who loves to consume anything and everything that Ben and Jerry's produces, the beer is helping to raise awareness for Protect Our Winters, an environmental organization that's on a mission to curb climate change on mountains. Set to launch in the fall of 2015, this inventive dessert beer flavor could be the start of a whole new ice-cream-turned-ale line for Ben & Jerry's.
Brownie Dessert Beer
Ben & Jerry's New Belgium Brewing Beer Satisfies a Sweet Tooth and Thirst
Trend Themes
1. Dessert Beer - The fusion between alcoholic beverages and dessert offers a new and attractive product category with the potential of creating a new target market for dessert beer lovers.
2. Environmental Consciousness Promotion - Combining product innovation with promoting social and environmental causes provides an opportunity to align business goals with societal needs and increase brand awareness.
3. Cross-industry Collaboration - Collaboration between different industries, such as the beer and ice cream industries, allows for innovation in flavor and production processes and can lead to the creation of entirely new product categories.
Industry Implications
1. Brewing Industry - The brewing industry has an opportunity to create a new product category by innovating the production process of dessert beers.
2. Ice Cream Industry - By entering the beer market, the ice cream industry has the chance to attract new customers and increase brand awareness through the creation of unique products.
3. Environmental Advocacy Organizations - Collaborating with private companies to promote social and environmental causes can lead to increased brand awareness and fundraising opportunities