Swiss national Thomas Meyer's idea to create clothing for the people has inspired a new line for Desigual Spring/Summer 2010. It's all about casual cool looks to wear anywhere this season, and the shoot takes place on a pool float that blends in with the extra blue water beneath.
Shot by photographer Ferrater Studionn and starring models Anne Vyalitsyna and Tommy Dunn, the designs include patterned halter dresses, simple jeans and tanks, and a flannel shirt for guys.
Pool Float Fashiontography
Desigual Spring/Summer 2010 is Casual Cool
Trend Themes
1. Casual Cool Fashion - Opportunity for disruptive innovation in creating trendy, comfortable and versatile clothing styles for everyday wear.
2. Patterned Halter Dresses - Opportunity for disruptive innovation in designing unique, eye-catching halter dresses with bold patterns and prints.
3. Pool Float Fashiontography - Opportunity for disruptive innovation in combining fashion and photography on pool floats to create visually stunning and captivating campaigns.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation in creating and marketing casual, trendy clothing styles for the fashion retail industry.
2. Photography - Opportunity for disruptive innovation in combining fashion and photography to create unique and visually striking campaigns for the photography industry.
3. Textile Manufacturing - Opportunity for disruptive innovation in producing high-quality fabrics and materials for designing patterned halter dresses and other fashion garments in the textile manufacturing industry.