An elegant and performance-driven designer sportswear collection is launched two weeks before Serena Williams' tennis match at the U.S. Open. The capsule, appropriately dubbed 'QUEEN,' boasts two dress designs, a bomber jacket, a bag, as well as special editions of the Air Max 97 and the Blazer Mid SW silhouette.
The tennis-inspired designer sportswear boasts signature details that are integral to the Nike and Virgil Abloh labels. First of all, the athletic dresses are decorated with OFF-WHITE's classic "LOGO" branding, the Nike Swoosh, as well as the world "SERENA" which personalizes the piece and directs its tribute. The elegant silhouettes of the garments communicate a sense of power and poise. Moreover, the designer sportswear collection's footwear boasts bright pink detailing in a colorful gradient midsole, adding a hint of delicate vibrancy to the upper.
Photo Credits: Nike
Athlete-Inspired Designer Sportswear
Virgil Abloh & Nike Collaborate on a Line for Serena Williams
Trend Themes
1. Designer Sportswear Collection for Athletes - Disruptive innovation opportunity for fashion brands to collaborate with top athletes to create high-performing and stylish sportswear collections.
2. Personalized Sportswear for Icons - Disruptive innovation opportunity for fashion brands to create personalized sportswear collections that pay tribute to iconic athletes.
3. Colorful Gradient Midsoles - Disruptive innovation opportunity for footwear brands to add colorful gradient midsoles to their designs for a touch of vibrancy.
Industry Implications
1. Fashion - The designer sportswear collection highlights the opportunity for fashion brands to enter the lucrative activewear market.
2. Athletic Footwear - The collection's special edition Air Max 97 and Blazer Mid SW silhouettes are an opportunity for footwear brands to collaborate with athletic icons on limited-edition releases.
3. Athletics - Top athletes like Serena Williams and Virgil Abloh have the potential to influence the design and functionality of athletic apparel and accessories.