The Tiffany & Co. 'HardWare' collection comes as a series of unisex design jewelry pieces that were inspired by a distinctive design aesthetic from the 1970s. The collection intends to be somewhat subversive, while channeling the power and edge of city streets into a wearable piece of jewelry.
Featuring bold chains and decidedly simple adornments, the Tiffany & Co. 'HardWare' collection of design jewelry pieces make a statement by being understated; something of an oxymoron but evident nonetheless. The Tiffany & Co. 'HardWare' collection is available for preorder now with the entire lineup of pieces set to be available directly from Tiffany's starting on April 28.
The Tiffany & Co. 'HardWare' collection is being paired with a worldwide campaign that is fronted by Lady Gaga to convey the artistic nature of the jewelry pieces.
Unisex Design Jewelry Collections
The Tiffany & Co. 'HardWare' Collection is Simple and Edgy
Trend Themes
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Unisex Design Jewelry — Opportunity for creating gender-neutral jewelry designs that appeal to a wider range of consumers.
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'70s Design Aesthetic — Opportunity to incorporate retro-inspired design elements into modern jewelry collections.
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Subversive Jewelry — Opportunity to challenge traditional notions of jewelry by creating edgy and unconventional pieces.
Industry Implications
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Fashion — The fashion industry can explore the trend of unisex design jewelry to offer more diverse and inclusive options for consumers.
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Jewelry — The jewelry industry can embrace the '70s design aesthetic to bring a nostalgic yet contemporary appeal to their collections.
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Art — The art industry can collaborate with jewelers to create subversive jewelry pieces that blur the line between wearable art and traditional jewelry.