Nike unveiled the 'Desert Berry' colorway for its iconic Air Force 1 silhouette. This sneaker is adorned in red and pink, resembling the skin of a desert berry. The majority of the sneaker, including its upper, eyestay, and eyelets, are covered in a pink suede. The rim of the shoehole is trimmed in a pink furry texture, while the rest of the accents are colored in the much darker 'Burgundy Crush.'
The top of the heel, as well as the tongue and the iconic swoosh logo are made out of faux fur and are colored in Burgundy Crush, a dark reddish color. The midsole is colored in plain white while the lower sole is a traditional rubber brown. Lastly, the insole of the shoe has a grid pattern with decorative floral designs that round out the Desert Berry name.
The Nike Air Force 1 Desert Berry will be available soon at an MSRP of $110 USD.
Berry Sneaker Colorways
Nike Debuted the Air Force 1 'Desert Berry' in a Bright Red Colorway
Trend Themes
1. Bright Colorway Sneakers - Companies can explore the trend of using bright, eye-catching colors to create unique sneaker designs.
2. Faux Fur Accents - There is an opportunity for companies to incorporate faux fur accents into their sneaker designs, as seen in the Nike Air Force 1 Desert Berry.
3. Decorative Insoles - The use of decorative insoles, such as the grid pattern and floral designs in the Nike Air Force 1 Desert Berry, can add a unique touch to sneaker designs.
Industry Implications
1. Footwear - Footwear companies can take advantage of the trend towards bright colorways, faux fur accents, and decorative insoles in their sneaker designs.
2. Fashion - The use of bright colorways and unique materials such as faux fur can extend beyond the sneaker industry to create disruptive fashion designs.
3. Marketing - Marketers can explore sneaker design trends such as bright colorways and decorative insoles to appeal to fashion-conscious consumers through strategic partnerships and product launches.