Degree, the popular deodorant that is also sold under the brand names of Rexona, Shield and Sure in many parts of the world, has launched an innovative new deodorant design that aims to make it a little easier for people with disabilities to go about using their products.
The 'Degree Inclusive' line of deodorants was designed following considerable inputs from people with diverse disabilities, with the end result being a product that can be used with only one hand, can be opened and closed by people with limited grip, and can offer instructions via braille in order to cater to people with limited sight.
Developed in the wake of a collaboration with the Muscular Dystrophy Association, non-profit organizations, engineers, occupational therapists and designers, these deodorant designs were most importantly influenced by the inputs of 200 consumers with physical disabilities who were invited to try and provide feedback on prototype products.
In the words of Degree's vice-president Kathryn Swallow, the launch of this deodorant design is natural given Degree's belief that "no one should be held back from breaking a sweat and enjoying the transformative benefits of movement."
Disability-Friendly Deodorant Designs
This Deodorant Caters to People With Physical Disabilities
Trend Themes
1. Inclusive Design - Opportunity for companies to develop products and services that cater to individuals with disabilities and create thoughtful inclusive design.
2. Collaborative Innovation - Opportunity for non-profit organizations, engineers, occupational therapists and designers to collaborate and bring innovative products to market.
3. Accessible Packaging - Opportunity for companies to create packaging that can be used with one hand and opened/closed by people with limited grip.
Industry Implications
1. Personal Care - Opportunity for personal care companies to cater to individuals with disabilities and create products that promote accessibility.
2. Disability Services - Opportunity for non-profit organizations and disability services to partner with companies to create thoughtful inclusive design products for people with disabilities.
3. Packaging - Opportunity for packaging companies to create innovative packaging design that can be opened/closed by people with disabilities.