Swedish brand Acne has just released a gorgeous set of dresses that are remakes of past denim classics. Acne has picked a handful of their most successful denim dresses, like the remake of the classic tube party dress "Tootsy" from the 2006 collection above.
Acne is one of my favorite fashion brands, as they specialize in classically tailored shapes. It is clear that typical Scandinavian design ethics are always understated, classy and sharp.
The four dresses in the revisited collection are called Baroque, Tootsy, Melody, and Bella—all key pieces from past collections. These beautiful pieces are available at the online Acne store.
Revisiting Denim Classics
Acne Releases 4 Best Selling Dresses
Trend Themes
1. Denim Classics Remakes - Acne releases a line of dresses that are remakes of their past successful denim dresses, which can inspire other fashion brands to revisit their own classics.
2. Classically Tailored Shapes - Acne's focus on classically tailored shapes provide an opportunity for fashion brands to innovate and experiment with new shapes while still paying homage to classic silhouettes.
3. Understated Scandinavian Design Ethics - Following the understated, classy and sharp Scandinavian design ethics exhibited by Acne can be a disruptive innovation opportunity for brands in the fashion industry seeking to differentiate themselves.
Industry Implications
1. Fashion - The fashion industry can reference Acne's release of their revisited denim classics collection as an inspiration to revisit their own successful past collections and re-introduce them to the market.
2. Retail - Retailers can better understand the value of classically tailored shapes and understated Scandinavian design ethics as a way to appeal to consumers looking for sophisticated and timeless designs.
3. E-commerce - The release of Acne's revisited denim classics collection is a reminder of the importance of marketing and selling products online as a way to reach a wider audience of potential customers.