Wrangler targeted the really really young in its denim marketing by designing its denim diaper cover. Made to look like regular kiddie underwear, the diaper cover is designed to keep the diaper in place.
To really start 'em young in the denim culture, the brand made it seem like real denim jeans by placing at the back two pockets with the Wrangler insignia.
At $9.97, the diaper cover comes in two colours: regular indigo colour and pink.
Denim Diapers
Wrangler for Babies
Trend Themes
1. Denim Diapers - The trend of incorporating denim into baby products, such as diaper covers, for a fashionable and stylish look for young children.
2. Marketing to Babies - The trend of targeting very young children in marketing campaigns to create brand awareness and loyalty from a young age.
3. Faux Denim - The trend of using materials and designs that mimic denim, such as diaper covers with denim-like patterns or prints.
Industry Implications
1. Baby Products - The industry of manufacturing and selling products specifically designed for infants and young children, including diapers and diaper covers with trendy designs.
2. Fashion - The industry of creating and selling clothing and accessories, including denim-inspired products for babies and young children.
3. Marketing and Advertising - The industry of developing and executing marketing campaigns targeted at specific demographics, such as infants and toddlers, to promote brand awareness and loyalty.