In a world that's already filled with beloved beer brands and niche craft brews, Taiwan Beer set out to generate buzz around a new beer using delivery by drone.
Although delivery by drone has already proven a popular way for luxury hotels to share champagne with guests and for Coca-Cola to share sodas with unsuspecting people, the Taiwan beer company makes the drone come to life as a giant bee.
Since the target for the new beer is adults, the brand set up an online office delivery system. When an order was placed, a bee-shaped drone would quickly be dispatched to deliver a six-pack of honey beer to a group of people in need of a refresher. Quite quickly, the Bee Drones went viral, since everyone wanted to share the experience with their friends and then have the drones visit their own office.
Buzzworthy Delivery Drones
Taiwan Beer Uses Delivery by Drone to Promote a New Honey Beer
Trend Themes
1. Delivery by Drone - Opportunity for businesses to leverage drone technology for efficient and innovative delivery solutions.
2. Promotional Experiences - Creating unique and memorable experiences as a marketing strategy to generate buzz and increase brand awareness.
3. Viral Marketing - Harnessing the power of social media and online communities to exponentially increase brand reach and engagement.
Industry Implications
1. Beverage - Incorporating drone delivery to enhance convenience and customer experience in the beverage industry.
2. Hospitality - Exploring drone delivery as a luxury service enhancement in the hospitality sector for a premium guest experience.
3. Advertising and Marketing - Utilizing promotional experiences and viral marketing strategies to create effective brand campaigns that capture audience attention.