Delika Sauces recently had a complete makeover by agency CREATIVE TRADE MARK. The company went with a strong typographic look for the packaging, as well as a few simplistic yet quirky illustrations to match.
CREATIVE TRADE MARK also varied its hues depending on the flavor. Hot sauce, naturally was given a fiery red look, whereas the BBQ sauce is shown with a softer brown coloring to match the liquid inside. The best part about this packaging is the illustrations on the front. For the hot sauce, a moustached Mexican man is shown on the front, with no smile on his face. The BBQ sauce has a couple of sketched tomatoes on the front, giving the brand a fresh quality.
The agency did a great job with making this packaging stand out.
Illustrative Sauce Packaging
Delika Sauces is Recreated with Bold Typography
Trend Themes
1. Bold Typography - Disruptive innovation opportunity: Explore the use of bold typography in packaging design to create a visually striking and memorable brand image.
2. Simplistic Illustrations - Disruptive innovation opportunity: Incorporate simplistic yet quirky illustrations in product packaging to enhance brand personality and appeal to consumers.
3. Flavor-specific Color Variations - Disruptive innovation opportunity: Experiment with flavor-specific color variations in packaging to create visual cues that differentiate products and enhance consumer experience.
Industry Implications
1. Packaging Design - Disruptive innovation opportunity: Apply innovative design techniques, such as bold typography and simplistic illustrations, to create unique and engaging packaging solutions.
2. Food and Beverage - Disruptive innovation opportunity: Utilize flavor-specific color variations in packaging design to enhance product differentiation and improve consumer perception in the food and beverage industry.
3. Brand Identity - Disruptive innovation opportunity: Explore the use of bold typography and simplistic illustrations in packaging design to establish a distinctive brand identity and attract target consumers across various industries.