Land O’Frost recently expanded its product lineup beyond deli meat to include a range of prepackaged meats called Deli Snackers. With a growing number of consumers choosing quick and portable snacks over full-fledged meals, these bite-sized deli meats are a perfect option.
The Deli Snackers lineup consists of prepackaged deli-meats in varieties such as Black Forest Ham and Buffalo Style Chicken Breast. The meat is cut into bite-sized pieces that are easier for consumers to enjoy on the go than traditional deli meats. The snack is also pre-portioned so that a two ounce serving contains 10 grams of protein and only 80 calories. As Land O’Frost's director of brand management Keith Hill explains, "We know consumers are looking to snack more throughout the day while also finding ways to get more protein in their diets."
Prepackaged Meat Snacks
Land O’Frost's New Deli Snackers are a Protein-Rich Snack Option
Trend Themes
1. Portable Snacks - The trend of consumers choosing quick and portable snacks over full-fledged meals presents opportunities for innovative packaging and convenient eating options.
2. Protein-rich Snacks - The increasing demand for protein-rich snacks creates opportunities for developing new, convenient protein sources.
3. Preportioned Food - The popularity of pre-portioned food products offers opportunities to create convenient, portion-controlled snacks.
Industry Implications
1. Packaging Industry - The packaging industry can seize the opportunity to create innovative, on-the-go packaging for portable snacks.
2. Food Manufacturing Industry - The food manufacturing industry can capitalize on the demand for protein-rich snacks by developing new and diverse protein sources and products.
3. Healthy Snack Industry - The healthy snack industry can meet consumer demand by producing pre-portioned, protein-rich snacks that emphasize convenience and portion control.