Subway, the global sandwich brand, has officially launched a new collection of sandwiches called the 'Deli Heroes' collection. Recently, the Subway brand has made it a priority to source high-quality, freshly sliced meats for its US restaurants as a part of its improved guest experience initiative. The new menu collection also brings new deli meat slices to 20,000 Subway locations across America, expediting the sandwich creation process.
The new menu comprises the 'Titan Turkey,' 'Grand Slam Ham,' 'Garlic Roast Beef,' and 'The Beast.'
Subway will also be offering up to 1 million free six-inch 'Deli Heroes' sandwiches to participating locations starting on July 11. To receive a free sandwich, you must be one of the first 50 guests to order a 'Deli Heroes' sandwich.
Premium QSR Deli Sandwiches
Subway Introduces the New 'Deli Heroes' Sub Collection
Trend Themes
1. High-quality Ingredients - Subway's focus on sourcing high-quality, freshly sliced meats showcases the trend of consumers demanding premium ingredients in fast food.
2. Fast and Easy Sandwich Creation - The introduction of new deli meat slices expedites the sandwich creation process, catering to the trend of convenience and efficiency.
3. Menu Innovation - The 'Deli Heroes' collection showcases Subway's commitment to menu innovation by offering new and unique sandwich options.
Industry Implications
1. Fast Food - The premium deli sandwich trend presents an opportunity for fast food chains to upgrade their sandwich offerings and attract customers looking for higher quality options.
2. Food Service - The emphasis on high-quality ingredients and menu innovation presents an opportunity for food service companies to supply premium deli meat and sandwich ingredients to restaurants.
3. Online Food Delivery - The trend of fast and easy sandwich creation supports the online food delivery industry, as consumers increasingly seek convenient, ready-made meals that can be delivered to their doorstep.