Popular Mexican fast-food chain Del Taco Restaurants has partnered with Cheetah Digital to launch 'Del Yeah!,' a brand new loyalty rewards app. The new app will allow guests to earn points that can be cashed in for free food and experiences.
'Del Yeah!' will implement a simple four-tiered system for earning rewards. When users first sign up they will be given a coupon to receive two free Del Tacos and the ability to start earning reward points on all their Del taco purchases. As guests earn more points through the app they will begin unlocking new tiers, each of which will offer a unique set of rewards, challenges, badges, surprise giveaways, and access to exclusive events.
"Each time the app is utilized, our guest is investing their hard-earned money and time in Del Taco and for that, we want to thank them by gifting them food and exclusive experiences," said Erin Levzow, Del Taco’s Vice President of Marketing Technology.
Multi-Tiered Fast-Food Rewards Apps
Del Taco Has Launched a New Loyalty Program Called 'Del Yeah!'
Trend Themes
1. Multi-tiered Loyalty Programs - Implementing a multi-tiered loyalty program can incentivize customers to make more purchases and unlock more rewards, leading to increased customer loyalty and retention.
2. Fast-food Rewards Apps - Fast-food chains can benefit from launching rewards apps to drive customer engagement and loyalty, as well as to collect valuable data on customer behavior and preferences.
3. Personalized Rewards - By personalizing rewards based on customers' purchase behavior and preferences, fast-food chains can provide incentives that are more targeted and relevant to individual customers, potentially leading to even greater loyalty and repeat business.
Industry Implications
1. Fast Food Industry - Creating multi-tiered loyalty rewards apps can offer an opportunity for fast food restaurants to incentivize customers and drive engagement, loyalty and retention.
2. Marketing Technology Industry - Developing software for multi-tiered loyalty rewards programs can provide a lucrative opportunity for marketing technology companies to help fast food chains optimize customer engagement and retention.
3. Data Analytics Industry - Collecting and analyzing customer data through fast-food loyalty rewards apps can offer valuable insights to the data analytics industry about consumer behavior and purchasing patterns.