This ad for Maybelline New York uses a simple black background with the definition of the word “lash†in order to illustrate to women that with their brand of mascara, your lashes will be well “defined,†hence using the definition of the word 'lash.' Simple, yet effective.
The ad was created by advertising agency McCann Erickson, Düsseldorf, Germany with creative direction by Simon Hattrup.
Implications - Simple branding and print advertisements are an excellent way to build intrigue and draw consumer's attention. Businesses that feel the need to over-clutter their branding and advertisements should consider simplifying visuals in order to get straight to the point with consumers who have little time to spend dissecting advertisements.
Ads That Define Beauty
Maybelline New York Goes Dictionary Style To Sell Mascara
Trend Themes
1. Simplistic Branding - Businesses should consider simplifying visuals in order to get straight to the point with consumers.
2. Print Advertising - Print advertisements are an excellent way to build intrigue and draw consumer's attention.
3. Building Intrigue - Simple branding and advertisements can help build intrigue and draw consumer's attention.
Industry Implications
1. Cosmetics - Cosmetics companies can utilize simplistic branding to highlight the features and benefits of their products.
2. Advertising - The advertising industry can explore the use of print advertisements for impactful and attention-grabbing campaigns.
3. Creative Agencies - Creative agencies can offer services that focus on creating simplistic and attention-grabbing branding and advertisements.