Defensive Clothing

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Shocking No Contact Jacket

No Contact is a female clothing company that produces defensive clothing. The No Contact jacket packs a powerful 80,000 volt punch. The jacket has an electrified outer sleeve, insulated with a rubber lining. That way, you can shock your assailant while staying comfortable and shock-free. Sounds pleasant!

Implications - In today's society, people grow up learning to never speak to strangers because the world is a dangerous place. Businesses that have picked up on this train of thought, such as the company No Contact, will generate consumer interest because their items involve safety and security. Being safe is a huge priority for many people, so if businesses can offer solutions, the consumers will follow.
Trend Themes
1. Defensive Wearables - Opportunity for companies to create wearable technology designed for personal safety and defense.
2. Electrified Fashion - Fashion companies can innovate by incorporating electrical components into their clothing designs for safety or entertainment purposes.
3. Security Fashion - Businesses can create collections focused on elevated security and safety for people who value personal protection.
Industry Implications
1. Fashion - Innovation opportunities exist for fashion brands to create clothing lines that offer personal safety and protection to customers.
2. Technology - Opportunity for technology companies to develop new wearable technologies integrated with defense and security features.
3. Defense and Security - Companies can create specialized products focused on self-defense to support the security and protection of individuals.

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