Sandy Liang works in collaboration with Salomon on a special pair of the XT-6 sneaker model that celebrates the iconic Pokémons known as Jigglypuff and Whimiscott. She selected this silhouette as it was a nostalgic choice for her, favoring the shoe when she grew up in the 90s. The latest colorway is adorned with a pale pink hue dubbed Cradle pink and Jolly green.
Sandy Liang talks about her collaboration with Highsnobiety, noting that "This collaboration felt very natural to me; we are both brands that are inspired by our histories. We are not chasing trends and are committed to quality. The XT-6 Expanse is such a signature Salomon style, and I was excited to reimagine it in a colorway that felt like my own."
Cartoon-Inspired Technical Shoes
Salomon and Sandy Liang Celebrates a Pokémon with a XT-6
Trend Themes
1. Cartoon-inspired Footwear - The trend of incorporating cartoon and anime characters into footwear designs could disrupt the fashion industry by appealing to Gen Z and millennial consumers seeking unique, personalized products.
2. Nostalgic Silhouettes - Brands collaborating with fashion designers to reimagine iconic silhouettes from the 90s could offer disruptive innovation opportunities for the sneaker industry and appeal to customers seeking retro-inspired products.
3. Subtle Colorways - The trend of muted, pastel colorways like Cradle pink and Jolly green could disrupt the athletic footwear industry by appealing to consumers seeking a more subtle, fashion-forward look.
Industry Implications
1. Fashion Footwear - The incorporation of nostalgic cartoon characters and recognizable silhouettes could disrupt the fashion footwear industry by creating unique, personalized products for consumers.
2. Sneaker - Collaborations between fashion designers and established sneaker brands to reimagine iconic silhouettes could disrupt the sneaker industry and appeal to collectors and retro enthusiasts.
3. Athletic Footwear - The trend of incorporating subtle, fashion-forward colorways into athletic footwear could disrupt the industry by appealing to consumers seeking a more stylish, versatile shoe for everyday wear.