The Dedication to Life campaign is a charity drive launched by Alambra Fresh Milk, a dairy company in Cyprus, and the Alkinoos Artemios Foundation, in collaboration with MAS Hypermarkets. The campaign aims to support the Alkinoos Artemiou Foundation, which helps children with oncological and haematological diseases. For every bottle of Alambra Fresh Cypriot Milk purchased from MAS Supermarkets, 3 cents per litre will be donated to the Foundation.
The campaign is part of Alambra’s Corporate Social Responsibility actions, which demonstrate its strong sense of social responsibility and its promise of continuous contribution to society. The campaign hopes to improve the quality of life and care of the children being treated at oncology-haematology clinics in Cyprus and abroad. The campaign also benefits Alambra’s brand image and reputation, as it shows its dedication, sensitivity, and solidarity with fellow human beings. The campaign also helps to increase the sales and awareness of Alambra’s products, as it offers a discount and a social incentive for consumers to buy them.
Child Care CSR Foundations
'Dedication to Life' Offers Greater Quality of Life to Children in Need
Trend Themes
1. Corporate Social Responsibility - Opportunities for companies to align with social causes and demonstrate their sense of social responsibility, improving their brand image and reputation.
2. Charity Campaigns - Opportunities for businesses to collaborate with non-profit organizations and launch campaigns that benefit a specific cause, increasing sales and brand awareness.
3. Social Incentives - Opportunities to create incentives for consumers to support a cause by offering discounts or other rewards, driving purchases and social impact.
Industry Implications
1. Dairy - Disruptive innovation opportunities in the dairy industry lie in forging partnerships with non-profit organizations and launching campaigns that combine products with social impact.
2. Retail - Disruptive innovation opportunities in the retail industry involve collaborating with brands and organizations that have strong corporate social responsibility programs, providing consumers with ways to contribute to social causes while making purchases.
3. Healthcare - Disruptive innovation opportunities in the healthcare industry exist in building collaborations between healthcare organizations, charities, and companies to improve the quality of life and care for children with oncological and haematological diseases.