dead prez is a hip hop duo composed by rappers M-1 and stic.man. The artists are linked to the pan-African Uhuru Movement and have moved to New York City to "further their community-building message and to grow their music to act as a bigger platform for activism." Many contemporary streetwear brands recognize the vision and dedication between projects such as dead prez's. One of them is Supreme.
The popular streetwear label joined forces with dead prez for a Fall 2019 collection which embraces artwork from 'Let's Get Free' (their debut album, released back in 2000) and 'Revolutionary But Gangsta.' From jackets and hoodies to caps and t-shirts, the collaboration effortlessly mixes the essences of contemporary fashion, activism, and music.
Hip Hop Activism-Inspired Fashion
dead prez Collaborates with Supreme on a 2019 Fall Collection
Trend Themes
1. Hip Hop Activism-inspired Fashion - Opportunity for fashion brands to collaborate with hip hop artists to create collections that merge contemporary fashion, activism, and music.
2. Streetwear-activism Partnerships - Potential for streetwear labels to form partnerships with activist musicians, leveraging their influence to create socially conscious fashion lines.
3. Artwork-inspired Fashion Collaborations - Rise of collaborations between fashion brands and artists to create collections that showcase and pay homage to iconic album artwork, merging fashion and music.
Industry Implications
1. Fashion - Fashion industry can explore collaborations with hip hop artists to create socially conscious collections that resonate with their audience.
2. Streetwear - Streetwear industry has an opportunity to partner with activist musicians to create fashion lines that combine street style with activism.
3. Music - Music industry can embrace collaborations with fashion brands to amplify their message and empower their fans through fashion collections inspired by their art.