By scanning the QR codes found on cocktail stirrers served with Dead Man’s Fingers rum flavors, customers can access an app-based experience in the form of a playful Halloween game. The QR code game is set to be activated in hundreds of pubs in the UK during the month of October for the purposes of driving website traffic and purchases during the Halloween period.
With the Fruit-Fright game, players are invited to press the skull and spin the reels to match Dead Man’s Fingers bottles for their chance to win instant prizes. Some of the prizes that can be picked up as a result of participating in the interactive experience include branded caps, t-shirts, beach towels and lanyards.
Spooky QR Code Games
The Dead Man’s Fingers Fruit-Fright Game Can Be Accessed Via QR Code
Trend Themes
1. QR Code Experiences - Businesses can leverage QR codes as a way to drive website traffic and purchases through interactive experiences.
2. Gamified Marketing - Incorporating gamification into marketing activations can create a more engaging experience for customers and drive brand awareness and loyalty.
3. Prize-based Activation - Offering instant prizes through interactive experiences can incentivize customers and create a sense of excitement around a brand or product.
Industry Implications
1. Alcohol - The alcohol industry can use gamified QR code experiences to drive sales and brand awareness during holidays or special events.
2. Hospitality - Hotels, bars and restaurants can incorporate QR code experiences into their offerings as a way to engage customers and create memorable experiences.
3. Promotional Products - Companies that create and sell promotional products can develop branded items to be used as prizes in interactive experiences, driving interest in their offerings and increasing sales.