The Dead Castle Project Spring/Summer 2012 collection for men and women is showcased in a rather eerie lookbook shot in an oceanside cemetery. The lookbook is complete with headstones and feelings of death as the models are dressed in gloomy clothing, including graphic tee-shirts bones, skulls and crosses.
Dead Castle Project -- a Sydney-based label -- is well-known for combining a variety of styles in their collections from surf to skate to grunge and its 2012 Spring/Summer collection is no exception. Featuring plenty of black, the models in the graveyards appear disinterested and unperturbed by the fact that they are surrounded by dead bodies inches beneath the surface. This collection by Dead Castle Project is also infused with a slight dose of badass and authority as showcased in the tee-shirt that reads 'Cool Kids Can't Die." Check out the label's website for more graveyard-inspired styles.
Afterlife-Inspired Fashion
The Dead Castle Project 2012 Spring/Summer Lookbook is Eerily Stylish
Trend Themes
1. Afterlife-inspired Fashion - Fashion trend that combines elements of death, skulls, bones, and crosses with everyday clothing to create a unique statement not afraid of pushing boundaries.
2. Graveyard-inspired Aesthetics - Brands are exploring visually striking settings like cemeteries to add an element of drama and intrigue to their fashion collections.
3. Subculture Style Fusion - Fashion that combines multiple subcultures like surf, skate, and grunge to create bold and unique looks.
Industry Implications
1. Fashion - The fashion industry has a lot of opportunities to explore new, boundary-pushing ideas that incorporate dark and edgy elements like skulls, bones, and crosses.
2. Death Care Services - The funeral industry can integrate graveyard-inspired aesthetics like headstones and dark colors to create unique memorialization experiences that break from traditional norms.
3. Photography - Photographers can take advantage of dark and eerie settings like graveyards to create unique and visually striking content for fashion campaigns and other projects.