When a publication lands a big name like Scarlett Johansson for its cover, it is only natural that it would want two: case in point, the Dazed Vol IV issue. Yet there is another reason for doubling the cover. The British magazine has undergone a rebranding. Taking a shorter name, Dazed in place of Dazed & Confused, as well as focusing on more content, the Dazed Vol IV issue is meant to make an impact.
The Dazed Vol IV cover shoot was shot by photographer Benjamin Alexander-Huseby. In it, the American actress showcases two sides of her personality, a good side and a bad side. Wearing Saint Laurent, she reflects on her objectified image, "How could I wake up every day and be a normal person if I was completely aware that my image was being manipulated on a global platform. How could I sleep? You have to have peace of mind."
Dual-Personality Celeb Covers
The Dazed Vol IV Issue is Covered Twice by Scarlett Johasson
Trend Themes
1. Dual-personality Covers - Opportunity for publications to create covers that showcase two different sides or personalities of celebrities.
2. Rebranding - Trend of publications shortening their names and focusing on more content for a refreshed brand image.
3. Reflection on Objectified Image - Growing trend of celebrities openly discussing the impact of their manipulated image on mental well-being.
Industry Implications
1. Magazines - Magazines can leverage the trend of creating dual-personality covers to attract readers and create buzz.
2. Photography - Opportunity for photographers to explore creative concepts, such as capturing different sides of a celebrity's personality.
3. Media and Entertainment - In the rebranding trend, media and entertainment companies can revitalize their brand image by focusing on quality content.