Dazed & Confused magazine goes 'Psycho Killer' chic in their June 2009 issue.
The bloody editorial 'Psycho Killer' features the photography of Matt Irwin with model Artur styled by Robbie Spencer. Knives and blood were essential accessories in this unusual fashion editorial.
The editorial previews the Fall/Winter 2009 menswear collections. Check out more murderous and bloody features below.
Implications - Scary movies are incredibly popular because many people get a thrill out of being on the edge of their seats or scared out of their wits. Some magazine editorials as well as advertisements are trying to get the same thrill by using still images. This may mean a stronger shift in shockvertising for businesses. The horror-loving demographic can surely appreciate this, but it is definitely not for everyone.
Bloody Editorials
Dazed & Confused Goes ‘Psycho Killer' Chic
Trend Themes
1. Shockvertising - Opportunity for businesses to shift towards using still images in magazine editorials and advertisements to create a stronger shock value.
2. Thrill-seeking Fashion - Growing trend of incorporating scary and edgy elements in fashion editorials to cater to the horror-loving demographic.
3. Fall/winter 2009 Menswear Collections - Revealing a focus on dark and unconventional aesthetics with the use of knives and blood as accessories.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate scary and edgy elements into their collections to cater to a thrill-seeking audience.
2. Advertising - Opportunity for advertisers to explore shockvertising techniques using still images to create a stronger impact.
3. Entertainment - Opportunity for movie studios and TV networks to create horror-inspired content that appeals to the thrill-seeking demographic.