Retro Military Fashion

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Womenswear-Centric in Dazed & Confused Japan

The combination of 1930’s era fashion and retro army-wear inspires Dazed & Confused Japan in the December 2009 issue. The entire edition is dedicated to a look at womenswear, which is fitting with the 1930s and ‘40s fashions that have been heavily influencing designers for a few seasons.

Model Anya Kasakova models throw-back looks with a modern twist for Dazed & Confused Japan. The editorial was photographed by Yasunari Kikuma and styled by Lotta Volkova for the fashion feature and cover shoot.
Trend Themes
1. Retro Military Fashion - Opportunity for designers to create nostalgia-driven military-inspired collections for women.
2. 1930s and '40s-inspired Fashion - Opportunity for designers to modernize retro styles that remain influential in contemporary fashion.
3. Womenswear-centric Fashion Magazines - Opportunity for publishers to highlight fashion trends through dedicated editions of women's fashion magazines.
Industry Implications
1. Fashion Retail - Retailers can benefit from stocking military-inspired retro fashion collections for women.
2. Fashion Photography - Photographers can experiment with 1930s and '40s-inspired fashion photography to create modern yet retro visuals for fashion brands.
3. Publishing - Publishers can experiment with dedicated editions focused on women's fashion to increase readership and drive revenue from advertisers.

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