David Yurman, the American designer jewelry company, recently announced a partnership with the Academy Award-winning director Jimmy Chin. Chin is also known for his other occupations including being a professional mountain climber and a famed National Geographic photographer.
The partnerships include a social media campaign titled '48 Hours in Nicaragua with Jimmy Chin' and show Jimmy accompanied by writer and Patagonia's first staff photographer Jeff Jonson on a Central American surfing trip. The social media campaign features still-life, organic, behind-the-scenes imagery of the pair as they travel along the coast wearing the brand's luxury jewelry.
The 48 Hours in Nicaragua with Jimmy Chin will debut on David Yurman's social media channels and on its website in August 2019.
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David Yurman Partners with Jimmy Chin on New Social Media Campaign
Trend Themes
1. Adventure Influencer Collaborations - Opportunity for brands to partner with influential adventurers to create engaging social media campaigns.
2. Experiential Marketing for Luxury Brands - Luxury brands can leverage partnerships with adventure photographers to showcase their products in unique and exciting settings.
3. Social Media Storytelling - Brands can use behind-the-scenes imagery and personal narratives to create captivating social media campaigns.
Industry Implications
1. Luxury Jewelry - Opportunity for jewelry brands to collaborate with photographers and adventurers to create visually stunning marketing campaigns.
2. Travel and Tourism - Partnerships between adventure photographers and luxury brands can promote travel destinations and drive tourism.
3. Photography and Visual Arts - Adventure photographers can showcase their skills and gain exposure through collaborations with luxury brands.