The David Schwen Pantone project brings together quirky pairings of food on Pantone color swatches. Classic pairings like peanut butter and jelly, cookies and milk, peas and carrots, bacon and eggs and mac and cheese are brought together in scientific symmetrical squares.
The delightful project entitled David Schwen 'Pantone Food Pairings' was born from a happy accident. The designer had initially set out to create pairings of household objects like sponges and cardboard when he started to think about the way people pair their food and then this yummy project was born.
The Minneapolis-based graphic designer and illustrator has created the perfect remix of a well known brand in a quirky and engaging way. You can check out the artist's Instagram for more images from the project.
Pantone Food Pairings
The David Schwen Pantone Food Pairings Are Scrumptious
Trend Themes
1. Food Pairing Trends - Designing quirky and engaging food pairings can be a disruptive innovation opportunity for the food industry.
2. Color-based Marketing Trends - Using color swatches like Pantone can be an effective disruptive innovation opportunity for marketers promoting food.
3. Art and Food Crossover Trends - Combining art and food can be a disruptive innovation opportunity for the creative and culinary industries alike.
Industry Implications
1. Food Industry - The food industry can use this trend to enhance their product offerings and marketing techniques.
2. Marketing Industry - Marketers can use color-based marketing techniques for promoting food products to attract customers.
3. Creative Industry - Artists and designers can collaborate with culinary professionals to create visually attractive food pairings.