SportsSwipe is an Instagram platform that keeps track of the various athletes from the 2016 Rio Olympic games and their dating profiles on Bumble and Tinder Athletes. The social media account tracks the updates on the competing athletes and shares the details of their profiles, as a way to keep fans aware of their social life.
It is well-known that athletes often look up amongst themselves and cross different sport teams when visiting the Olympics, and platforms such as Bumble and Tinder allow them to do just that. The SportsSwipe lets fans in on what their profiles look like and who is actively seeking to hook-up by sharing screenshots of the profiles and the pictures shared. The otherwise private information is put into the public domain via social media.
Olympian Romance Platforms
The SportsSwipes Provides Dating Profiles of 2016 Rio Competitors
Trend Themes
1. Inter-sport Dating - A new market for dating apps specifically designed for athletes to connect and date across different sports teams.
2. Public Private Lives - A trend of otherwise private information being shared on social media platforms for public consumption, driven by interest in celebrities and public figures.
3. Celebrity-based Social Media Marketing - Brands leveraging the popularity and social media presence of celebrities to market their products and services.
Industry Implications
1. Dating Apps - Investing in creating dating apps that cater specifically to the needs of athletes and sports enthusiasts.
2. Social Media Marketing - Using social media platforms such as Instagram to leverage the popularity of celebrities to promote products and services.
3. Sports Marketing - Utilizing the interest generated by the Olympics and other sporting events to create marketing campaigns that capitalize on athlete star power.