In an effort to curb online dating fatigue, the dating app Thursday is taking things IRL with a series of in-person events.
For those unfamiliar, the dating app Thursday is a unique platform that can only be used one day a week. On Thursdays, the app comes to life and reveals singles near you who also want to meet that day. Now, the app has also added in-person events where members can meet up in person. Each week the app releases the location of a secret bar where singles come together. As a spokesperson for the company said: "what single people really want is to meet someone in a bar naturally."
Right now the in-persons singles events are limited to New York City and London, but the app plans to branch out to other cities soon.
IRL Dating App Events
The Dating App Thursday is Planning Members-only Events
Trend Themes
1. IRL Dating Events - Dating apps can organize exclusive and members-only in-person events, which can help supplement digital dating and encourage more meaningful connections.
2. Limited-time Dating Platforms - Dating apps with a time-limited aspect can create urgency among users and add an element of exclusivity for a more desirable experience.
3. Hyperlocal Dating - Apps that prioritize local connections and host events in particular neighborhoods or areas can appeal to users looking for nearby dating opportunities.
Industry Implications
1. Online Dating - The online dating industry can use this trend as an opportunity to create more authentic and meaningful connections by supplementing digital dating through offline events.
2. Nightlife - Nightlife industry players can leverage dating apps and work with them to host events and attract more customers to their venues.
3. Membership Exclusivity - Business models that focus on exclusive, members-only experiences can attract those seeking a more curated social experience.